shopfloor ENTRANCE

DISTRIBUTION CENTERS

OVERVIEW

The Shopfloor Entrance is a welcoming entry point for all employees and visitors entering the Shopfloor. As the first experience of the Distribution Center, this is a critical part of the user journey and, where possible, should incorporate energizing brand and storytelling moments. There should be an element of buzz and activity to foster a high-energy shift culture.

Design Goals

  • Create a primary point of arrival and departure from the shared main building space onto the Shopfloor.
  • Place Restrooms, Medical Room, Mothers Room, and Multi-faith Room near the Shopfloor Entry for convenient access for Shopfloor employees during their break times.
  • Create a distinct and easily identifiable entry point from the main building to the Shopfloor. If walls exist, use glazing or mesh walls for transparency and inclusivity, minimizing a visible barrier.
  • Design spacious entrances to accommodate high volumes of people, especially during peak times, and incorporate storytelling displays to engage employees.
  • Implement segregated pathways to separate pedestrians and machinery on the Shopfloor.
  • Enhance security with access control, surveillance cameras, defined entry points, and clear signage.

Adapt Distribution Innovation Center. Byhalia, Mississippi, USA.

Key Components

shopfloor axonometric

Download PDF and BIM files below


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  1. Entry doors to Shopfloor 
  2. Transparent connection between spaces (mesh/glass)
  3. Security control/badge reader
  4. Elevator
  5. Welcome area (branding)
  6. Clearly marked pedestrian route to Coach Connect and Operational Zone indicated on floor


Area: Varies

Size: Varies

Capacity: Varies

Branding

The shopfloor entrance should be a high-energy, welcoming space that immediately conveys the Nike brand presence. Design should incorporate bold, playful brand expressions that integrate multiple materials and surfaces, while using large brand elements to enhance the facility's scale and simplify visual clutter. Easy-to-maintain wall graphics and artful overhead lighting can also help bring the brand story to life. Additionally, branding should support navigation with clear directional visual cues.

Spatial Adjacencies

Spatial Adjacencies are the connection of spaces to create a valuable user journey through the space.


The connection of spaces to create a valuable user journey through the space.


shopfloor adjacency diagram

REQUIRED SPECIFICATIONS

  • Clearances
    • Ensure accessibility for all employees, including those with disabilities, by incorporating wide doorways onto the shopfloor
    • Primary circulation: High-traffic paths 314.96” (8.4m) min. width. Elsewhere, 157.5” (4m) min. width
    • See Building Entrance & Exit for related information
  • Finishes

    Walls

    • Glazed or open mesh walls to connect spaces (minimize visual barrier to shopfloor) and meet fire code
    • Backing in walls for brand installations as needed

    Floors

    • Avoid high-gloss finishes and high-contrast patterns
  • Doors
    • Double doors sized for high traffic; consider amount of people entering and exiting the shopfloor pre/post shift at the same time
    • Distinguish entrance with architectural features, signage, branding
  • Furnishings

    Furniture

    • Welcome area adjacent to entrance on Shopfloor with furniture and branding to orientate visitors
  • Wayfinding
    • See Wayfinding section
    • Install clear signage to guide employees safely through entry and exit points, promoting continuous movement without interruption
    • At Entrance: Elevators and stairs are visible or clear directional signs lead there
    • Circulation: differentiation of pedestrian and logistic routes with variations in width, flooring, color, etc.

  • Branding
    • Determined by project team
    • Wall graphics are typically paint applications, which are easier and more affordable to maintain than wallcoverings
    • Identify key locations with widely visible sightlines
    • Brand on the shopfloor should be big and bold to complement scale of the facility, and combat visual clutter
  • Technology
    • See Nike Tech Standards
    • Access to power for digital screens if required
    • Badge reader for secure access to Shopfloor
  • Safety and Security
    • For Workplace Security standards, contact your local Design or PM team. EHS standards can be found in Resources
    • Ensure adequate space for approach to avoid congestion at doors
    • Compliance with building codes and safety regulations for emergency evacuation
    • Card reader may be required to control individual access onto the shopfloor, ensuring only authorized employees can enter the shopfloor
    • Install security cameras to monitor the shopfloor entrance and exit

Relevant Links

Nike Accessibility and Inclusion Checklist for accessible requirements

View Checklist

Examples

Image Of Campus Site

Mississippi, USA

Reception

In this example from the DASH DC, a simple backlit swoosh complements the architectural finish on the reception walls. Use brand elements to create a focal point at Reception, drawing guests toward the first point of connection with Nike personnel. 

Image Of Campus Site

Mississippi, USA

Waiting Area

Before entering through the security perimeter, guests find embedded brand storytelling in the furnishings and lighting in the waiting area. Brand content does not need to be overt here, but should feel committed and long-lasting.

Image Of Campus Site

Ontario, USA

Shopfloor Branding

Branding can be used to create focal points that break up the sea of equipment on the shop floor. Branded content must not confuse or cover instructional and safety information, but should enhance safety by helping provide landmarks that distinguish areas of particular function. The strategic use of branding can create inspiration and energy that seems to fill the Shopfloor.