SPORT
DISTRIBUTION CENTERS
WHY
Why Sport standards are important
At Nike, Sport is seen as our competitive advantage. Everything we do is to serve athletes* with innovation, programming, and content to support their unique sport journey.
Distribution Centers are vital in the execution of this identity, being responsible for the delivery of innovative products that reach athletes and sport enthusiasts globally.
These Sport Standards have been designed to both drive connection with sport internally, for employee belonging and wellbeing, but also to connect employees to the brand, driving a shared sense of purpose. Both aspirations will result in better employee engagement and in turn, enhance shopfloor productivity.
Below are the outcomes the Sport Standards will support:
Attract and Retain Talent
Promote sport as a brand differentiator and competitive advantage.
Build Community
Leverage sport to foster
relationships and create
camaraderie in delivering on
business goals.
Support Health + Wellness
Leverage sport to encourage
healthy body and mind in our
employees.
Explore Sport Standards:
Sport Principles
In order to achieve the intended outcomes listed above, our Sport Standards will focus on the following principles:
01
Curated
Deliver a range of offerings
that meet the need of the
location, culture, needs and
limitations of each DC.
02
Holistic
Design for a broad range of
users so everyone can participate.
Consider all types of sport, both active and passive.
03
Activated
Activate sports facilities
through programming and
cadence.
HOW
Process of curating Sport offerings
In our Distribution Centers we are encouraging the curation of sport offerings that are relevant to both the
demographic of employees, as well as the specific type of work conducted within that Distribution Center
(i.e. manual labor or more static due to higher level of automation).
The following steps are a recommendation for users of these standards to understand their employees'
needs and interests before implementing a sport offering.
1. Define
Define the service
2. Implement
Execute the service
3. Measure
Improve the service
- Define service goals
- Establish Stakeholders and Partners
- Define your budget
- Define your service delivery and operation leveraging standards below
- Execute the service leveraging standards below
- Establish tracking and reporting templates and cadence
- Actively monitor implementation
- Leverage reporting and feedback to evolve and improve delivery and operations
As part of this process of curating sport offerings, the following considerations must be taken into account:
| Programming | Programming is required for certain sport facilities (refer standards below) to activate the space and maximize participation. |
|---|---|
| Permission | Work alongside leaders to foster a culture that grants permission to participate. |
| Timing | Align sport offerings and programming with employees' shift and break time to enable participation. |
| Partnerships | Build a base of trusted partners / agencies that meet Nike legal standards to deliver sport when needed (e.g.: Programming, Equipment Maintenance). |
| Community Involvement | allowing participation in a sport activation by family, friends or community, work with Nike Security and Nike Legal to ensure all requirement and liabilities have been considered and executed. |
| Sporting Capability Standards - Environments | Refer to Distribution Center Enviroment Standards for design requirements for facilites that support sport. |
Sport types
Traditionally, there has been a bias towards active sport within Nike corporate environments, and whilst active sport is still appreciated within Nike Distribution Centers, the strenuous nature of shift work calls for a more holistic sport offer - one that encompasses also passive sport, physical recovery and mental nourishment.
As a result, we are supporting four sport types that better support the Distribution Center employee - Movement, Mindset, Recovery and Recreation.
Movement
Reenergizing activities, consisting of both low energy and high energy movement types
Mindset
Mental wellness and presence
Recovery
Taking time to recover from physical fatigue and educating on preventative care and shopfloor ergonomics
Recreation
Social sport with colleagues
WHat
Sport Facilities
In a Distribution Center we offer sport through six facilities.
The Sports Standards focus solely on the intended use and operations of these facilities. For detailed design guidance, refer
Distribution Center Built Environment Standards.
Recovery Zone
A dedicated area for employees to engage in relaxation, mindfulness, and self-care activities
See the Recovery Zone Space Type
INDOOR COURT
OUTDOOR COURT
An outdoor multi-purpose space used for sport and event execution
FITNESS SPACE
A dedicated space for fitness classes
Guidance for Distribution Center Sport
The below standards have been developed to guide decision- making when curating sport offerings for Distribution Centers.
These standards target areas to provide global consistency, however, we recommend that local teams assess specific event needs and where required, tailor outcomes to suit the local context.
Sport Facility
Facility Requirement
User
(intended users)
Programming
(activation of facility)
Required for:
- Campus DC buildings
- Stand-alone buildings
Free to all full time and part time employees of the facility
Gyms require no programming, but should accessible for use during hours that support a majority of their workforce
All gym equipment should have clear operating and safety instructions to allow for self guided workouts
Other considerations:
Paid Personal Training
- If resources and budget allow, 1:1 professional guidance to support fitness development should be offered at price competitive with local cost
Free Digital Sport
- Encourage use of Nike digital apps to support self guided programming and education
Required for:
- Campus DC buildings
- Stand-alone buildings
Free to all full time and part time employees of the facility
No programming required - open use recommended
Required for:
- Campus DC buildings
- Stand-alone buildings
Free to all full time and part time employees of the facility
No programming required - open use recommended
Required for:
- Campus DC buildings
- Stand-alone buildings
Free for all full time and part time employees of the facility for recreation purpose, unless reserved for event or maintenance
Other considerations:
- If offering access to additional users (Friends, Family, Community, ETW, Temporary workers, External Partners) legal requirements should be considered and executed appropriately
- If leveraging for an event please follow all event protocols for attendees both internal and external
Note: Depending on number of employees, local team to decide what size court is most appropriate to implement (full or half).
Open play
- Gathering for informal, unsupervised play
Bookable play
- Provide bookable timeslots for social sport
Events
- Leveraging sports courts as a multi-functional space for Distribution Center events
Other considerations:
Group training / lessons
If leveraging your space as a group fitness area, then follow the below standards:
- Organize group sport led by an employee coach / professional
- Provide a wide range of times / lengths of lessons
Example:
- Morning AND evening lessons scheduled to suit shift times
- Mix of 60min AND 20-30min lesson durations
Team tournaments
- Organize competitions between and across Distribution Center teams.
Optional for:
- Campus DC buildings
- Stand-alone buildings
*Same requirements as Indoor Court above
*Same requirements as Indoor Court above
Optional for:
- Campus DC buildings
- Stand-alone buildings
Free to all full time and part time employees of the facility
Fitness classes
Group fitness classes led by a professional
- Provide a variety of class options that serve multiple audiences,
- Provide a wide range of times / lengths of lessons
Example:
- Morning AND evening lessons scheduled to suit teammate shift times
- Mix of 60min AND 20-30min lesson durations
Access
Means of Entry / Involvement
Bookings
Ensure booking platform is accessible for all (including ETWs / contractors) + easy to use
Timing
Events should accommodate different shift types / times:
- Day and night
- Weekday and weekend
- Offer shorter classes tailored to meet shift break times, allowing individuals to participate in sport within the constraints of their work schedule
- Align sessions to suit Distribution Center shift times (start / ends), offering sessions before and after shifts to accommodate the availability of teammates
Diversity
Sport should be varied to support the following range of abilities and preferences:
- Age
- Allergies
- Body size
- Culture / religion
- Disabilities
- Languages
- Learning styles
- Preferences
- Situational / temporary conditions
- Active participation vs. spectatorship
- Offer both beginner- friendly and skilled sport lessons (introductory courses in addition to intermediate / advanced)
Example:
- Mix of high- intensity classes (HITT, boxing etc.) and low- intensity classes (yoga, pilates etc.)
- Sport for dummies
- Learn tennis in 6 week
Refer to Accessible & Inclusive Events at Nike standards to ensure full list of diversity considerations are adhered to
Accessibility
Accessibility of in- person sport facilities should consider mobility restrictions including, but not limited to:
- Access
- Seating
- Parking
- Toilets
- Changerooms
- Equipment use
Refer to the Accessible & Inclusive Events at Nike standards to ensure foundational DE&I requirements for accessibility are addressed
Virtual
Leverage use of Nike digital apps to support virtual programming and education
Security
Access to enclosed indoor facilities should be secure with badge swipe or code
Comms
Delivery of Events
Tone of voice
Ensure all communications consistently reflect the Nike brand and capture its motivating tone of voice
(Refer Nike brand guidelines)
- Focus on driving community engagement rather than individual engagement with sport
Content
Effectively communicate critical information for sport facilities / programming
Suggested content for facility to include:
- Operating hours
- Procedures for booking + access
- Intended use
- Point of contact
Suggested content for programming to
include:
- Program name
- Programme description
- Timing (date + time)
- How to register
- Point of contact
- Anticipated FAQs, for example:
- Who is invited?
- Can I bring my family?
- What can I expect?
- What do I need to bring?
- Is the programme 'Nike Time' or 'Free Time'?
Platform
Identify main platform* of choice specific to each Distribution Center and leverage for key sport communications
Example:
- Slack channel
- Sports app / employee app
*Consider platform accessibility for all (both analogue and digital) as well as leadership advocacy to support comms
Cadence
Establish a weekly schedule of sport events and provide timetable of the week's sport programme 2-3 in advance
Liability waiver
Liability waiver to be supplied for all engagement with sport (for both internal and external users).
Op. Excellence
Foundation of Continued Success
Partner provider
If working with a partner provider, provide clear list of management expectations
Example:
- Cadence of safety checks
- Service quality (if using partner to actively manage)
- Cleaning standards
- Preparation and pack- up requirements
Tracking / reporting
Track and report utilization every quarter to understand opportunities for improvement and ROI
Feedback loop
Implement teammate feedback platforms to measure satisfaction and ROI
Example:
- Feedback via employee app / primary platform
- Idea box
- 'Happy or not' stands present at sport facility entry
Storage
Secure equipment storage for when facility is not in use or not operating (refer Built Environment Standards for specific requirements)