BRAND

WORKPLACE BRANDING

Nike's brand values are rooted in Sport, Authenticity, Sustainability, Equity and Community.

The Nike Workplace is an extension of how we are seen globally as a brand, acting as a powerful tool not only for recruitment, but also a beacon of relevance and innovation for our employees and guests. These values should be top of mind during the design and branding of all Nike environments, regardless of scope. Whenever the Swoosh appears, it represents the best of Nike - our dedication to innovation, excellence, and authentic storytelling.

The GPS Workplace Brand Standards are intended to provide an overview of the process of branding a Nike facility along with the supporting design resources. It is important to note that while this information is available for the review of all Nike partners, the GPS design team should drive all design decisions and agency interactions.

All workplace design requests should be submitted to GPS intake.

Dan Fouts, PHK

Within workplace environments, Nike integrates brand identity through carefully curated interior design elements, including branded signage, artwork featuring athletes and iconic campaigns, and installations that celebrate Nike's History and Values.

Learn more about the GPS Design Ethos.