LOBBY
CORPORATE OFFICES
OVERVIEW
Welcome to NIKE.
This is the first experience for employees and visitors when entering the building, a critical part of the experience and storytelling. Lobbies are always located in the public space outside of the security perimeter and are often combined with the hub. The local team will determine the configuration for the building.
Design Goals
- A front desk provides a sense of arrival and a clear wayfinding anchor, so visitors know where to go and who to see for assistance. It may not be needed in some smaller locations, or Nike may use the shared lobby in a multi-tenant building.
- The front desk should be visible from the primary entrance, and it should be clear how to get to the front desk from all entrances. The lobby should provide wayfinding to the rest of the building.
- With or without a desk, a host, or Experience Team member, provides a human connection by greeting employees, registering visitors, and providing their temporary security badges.
- The lobby has comfortable places to sit and wait before meeting with someone.
- An adjacent restroom (preferably an Everybody restroom) that doesn’t require badge access is helpful for visitors before their meeting.
- The entrance and front desk should be accessible and welcoming to all visitors. See Building Entrance & Exit for related information.
- Provide a secure storage room for deliveries and guest luggage, etc.
- Design requires sign-off from these partners to ensure that needs are met: (1) Security for visitor registration, (2) Environmental Health & Safety for ergonomics and accessibility, and (3) Nike Tech (only if performance bar is included).
Ken Griffey Jr., PHK
Key Components
- Entrance
- Welcome desk and optional performance bar
- Security turnstiles
- Seating
- Adjacent restroom
- Storage
Area: Varies
Size:
Local teams to determine
Capacity: Local teams to determine
Drawings
Branding
Branding within Nike lobbies should be clear and distinct in order to reinforce that you have entered a Nike space. Most often this area is the first opportunity to connect deeply with the Brand story and make a memorable impression. Brand marks should be represented respectfully, with an elevated production and finish. Customized furnishings and artful lighting fixtures can provide discoverable details that demonstrate Nike's commitment to its heritage as well as consideration to guest needs.
Cost guardrail for brand investment: High level
REQUIRED SPECIFICATIONS
Examples
Statement Moments
At the moment of entry, an immersive basketball court installation is both playable and eye-catching. While still functional, the unconventional design, using numerous forms and materials, generates interest. Be strategic in placement and reserve moments like this for areas with maximum impact.




