CIRCULATION
CORPORATE OFFICES
OVERVIEW
Defining the environment's character.
Circulation spaces make connections with the Nike brand and deliver moments of surprise and inspiration. They should ease wayfinding by providing a sense of orientation, offering visual landmarks and clear signage.
Design Goals
- Provide barrier-free access to all levels and areas of the building. Barrier-free routes should provide an equitable experience, without added distance or hassle. Do not design raised or lowered seating areas or mezzanine levels that aren’t accessible.
- Circulation routes should be consistent and predictable throughout the building, creating an intuitive rhythm that is easy for users to understand and navigate.
- Encourage movement. Make the stairs enjoyable and convenient with site lines to people, spaces, and other floors.
- The building’s central core should have cut through paths, providing a shortcut to connect neighborhoods. Avoid racetrack or double-loaded corridor layouts.
- Outside large and x-large conference rooms or event spaces, plan space for food/beverage, waiting, or conversation before and after meetings.
Jerry Rice, PHK
Key Components
Branding
Corridors, elevators and stairwells are a vital part of the brand journey. As transitional spaces, they move people from place to place, promoting collaboration. This can provide ideal opportunities to connect Nike stories to local culture, and to provide discoverable details that refresh the experience with each passing. Brand storytelling can also be used to give identity to individual floors within a multi-story workplace. Environmental graphics can create energy and interest, but must always support space function, enhancing rather than confusing directional information. Always consider the flow of traffic, making sure that branding does not block or impair access to any means of entry or exit from the building.
Cost guardrail for brand investment: Low level
REQUIRED SPECIFICATIONS
Examples
Sightlines
Simple graphic treatments can have a big impact, like this oversized type and bold color blocking. The considered details provide moments of discovery and unexpected interest, as these elements wrap onto intersecting objects and surfaces (i.e., metal mesh wall paneling).
Landmarks
Wayfinding signage can combine brand references with environmental graphics, delivering eye-catching landmarks that have a story to tell. In this example, large-scale numerals identify a room in the foreground, while subtle wall graphics draw the eye to the far end of the corridor. Wall paint and furniture accent colors amplify this effect.
Connecting Stairs
A connecting staircase can be a striking sculptural element that integrates brand storytelling in both subtle and overt ways. Generally situated in the core of the workplace, this example is highly visible and can be viewed from many angles. Color and material combined with text or imagery, engage viewers on multiple levels, providing new details to discover upon each encounter.


