CAMPUS
CORPORATE OFFICES
OVERVIEW
Exterior spaces connecting buildings and amenities.
Campus programming and design is determined by the local team. This page is focused on best practices for accessibility and inclusion, and on key considerations for branding.
Cost guardrails do not include campus or façade work, additional funding approval is required.
Design Goals
- The experience should be welcoming, equitable, and safe for everyone.
- Provide a sense of arrival and a seamless journey by using intuitive routes, placemaking and signs to help people understand and navigate their surroundings.
- All primary routes should be safe and barrier-free, allowing someone with accessibility needs to use the same path that others would choose, not a separate route that is less appealing or less efficient.
- Design to minimize accidents (e.g., tripping, falling into water, collisions) along pedestrian routes. Eliminate, isolate, or shield potential hazards and provide visual and/or tactile warnings where needed.
- The location should provide easy access to public transportation with an accessible route from the transit stop to the site.
Lake Nike, PHK
Branding
Nike campuses embody the brand's spirit, where every detail, from buildings to the spaces between them, tells a story of inspiration and innovation. From the moment you arrive, the campus branding sets the tone for an immersive experience that connects athletes and visitors to the Nike narrative.
Throughout the campus, thoughtful storytelling weaves together various elements, including signage, building names, public art, and landscaping, to create a unified journey that reflects the Nike brand. Iconic landmarks, complemented by clear signage, serve as intuitive wayfinding cues, helping visitors navigate the campus with ease. This storytelling aims to celebrate diversity, inclusivity, and the local community, ensuring that everyone feels welcome and inspired.
See
Wayfinding for more info.
REQUIRED SPECIFICATIONS
Examples
Architecture & Landscaping
Exterior spaces offer many opportunities for brand storytelling in conjunction with architectural forms and signage. Additionally, landscaping and plantings speak to Nike's ethos of sustainability and inclusivity, providing natural green spaces that connect workplaces and are accessible to all.


