BUILDING ENTRance & EXIT

CORPORATE OFFICES

OVERVIEW

Point of arrival and departure.


A “primary entrance” is the main public entrance of a building for employees and visitors. It’s clearly recognizable from outside and connects to a lobby or reception area. There may be more than one primary entrance.


A “secondary entrance” is an alternate way into the building, and sometimes requires badge access. It may be a side door, an entrance from an adjacent parking structure, or on the opposite side of the building from the lobby or reception area.



Cost guardrails do not include campus or façade work, additional funding approval is required.

Design Goals

  • Primary entrances should provide equal access for everyone into the building, allowing everyone to use the same entrance, regardless of ability.
  • If needed, ramps should be appealing for everyone and not seen as an afterthought, something to hide, or a less convenient route.
  • Ensure adequate space for approach and use to avoid congestion at doors.


Advanced Product Creation Center. PHK, Beaverton, Oregon, USA.

Branding

The brand journey begins upon approach to a Nike workplace, with prominent signage clearly identifying the Nike property to help orient visitors. On Nike campuses and Nike owned buildings, brand storytelling may be present outside the main entrance in a variety of forms, including signage, sculpture, print graphics and murals. Where Nike occupies only a portion of the building, exterior branding may be limited to basic signage that does not conflict with other tenants' branding. For facilities requiring a higher level of security and privacy, exterior branding may not be present at all.

REQUIRED SPECIFICATIONS

  • Doors
    • The building name or address should be easily visible upon approach from the primary entrances, with high contrast and appropriate size
    • Primary entrances should be distinguished from other exterior doors, using a combination of architectural features, prominent signs, landmarks, branding installations, etc.
    • If an entrance is not accessible or requires badge access, provide directional signs or maps to clearly get to the nearest accessible, public entrance
  • Wayfinding
    • See Wayfinding section
    • Building name or address should be easily visible upon approach near the primary entrance(s); sign to be prominent with high contrast and appropriate size
    • Primary entrance(s): Distinguish from other exterior doors using a combination of placemaking elements such as architectural features, landmarks, branding installations, etc.
    • If an entrance is not accessible, requires badge access, or is only used as an emergency exit: Provide clear directional signs or maps to the nearest accessible, public entrance
  • Branding
    • Entrance Branding will be largely dictated by the size and scope of the overall project. In the event that a branded exterior moment is warranted, please consult your local Nike Sports Marketing, Brand Marketing and/or Trademark teams in regard to the “public-facing” nature of the work.  Consideration should also be made for privacy concerns when drawing excess attention to the specific facility. 
  • Safety and Security
    • Surfaces should be non-slip for floors that could get wet. Provide mats as needed
    • Provide exterior lighting at all primary entrances to safely enter or exit the building
    • For Workplace Security standards, contact your local Design or PM team. EHS standards can be found in Resources

Examples

Design opportunities apply only to buildings fully occupied by Nike.

Image Of Campus Site

Memphis, USA

Building Facade and Signage

Ensure building names are visible from a distance, with clear entry points. Prominent Nike branding may be featured on the building side(s).


See Wayfinding for more information.

Image Of Campus Site

LeBron James, PHK

Primary Entrance Doors and Lead up

Display the Swoosh near entrance doors, balancing branding with other signage. Placemaking elements like sculptures, banners, and signs are sometimes used to guide visitors to the entrance.

Image Of Campus Site

Converse HQ, Boston

Vestibule

There may be an opportunity to introduce brand storytelling in the transition from exterior to interior. Keep it simple; space is limited and visitors aren't meant to linger.