NUTRITION

NIKE WILL COMMUNICATE THE MENU, NUTRITIONAL INFORMATION, AND PRICE ACROSS MULTIPLE PLATFORMS WITHIN NIKE LOCATIONS SO EMPLOYEES CAN MAKE INFORMED DECISIONS

Menu Information: At a minimum, all menus must include the following information below.

• Food option name and brief description
• Basic nutritional facts
• Pricing of food options
• Allergen information

All menus within locations that are displayed outside of point-of-sale areas, must include the above, as well as more detailed nutrition panels that follow local guidelines for disclosing nutrition information (i.e., Serving size, servicing size per container, calories per serving, protein, total fat, cholesterol, sodium, vitamins, etc.)

Additional Considerations: 

• Highlighted nutritious food option initiatives (i.e., Green Plate, etc.)
• Highlighted dietary restrictions and cultural sensitivities for each menu item
• Incorporate high-quality images and attractive design elements, where applicable, to enhance the visual appeal

Menu Communication Mediums: Menus should always be available to employees at the point- of- sale and through a medium (i.e. Workvivo, App, Newsletter) that allows for preview prior to purchase to make informed decisions. All locations should determine the right communication medium to support the goals and messages they are trying to achieve in all concepts that serve employees best.

Previewing Options: Ability to view the menu in advance of arriving to a food service area

• Digital Mediums: Website, mobile apps
• Physical Mediums: Printed menus, posters, and flyers found outside of food service areas

Point-of-Sales Viewing Options: Ability to view the menu to a food service area

• Digital Mediums: Digital screens, QR codes, area TVs and kiosks
• Physical Mediums: Printed menus, posters, and flyers found within food service areas

Additional Considerations: 

There should be preference placed on digital mediums for the accessibility of viewing options for ease of use and cost savings for updates

All digital platforms must meet WCAG (Web Content Accessibility Guidelines). If onsite digital kiosks are not accessible for people with disabilities, staff must be readily available for support.

Menu Communication Cadence: Menus should be available at all times and updated with the current offerings. Each location can determine the frequency of providing menu communication. Below is the recommendation:

• Food Halls & Restaurants: Communicate weekly
• Baristas: Communicate seasonal changes and as major updates occur
• Self-Service Market & Fuel Stations: No menu communication necessary. Leverage labels when needed to create clarity in options.
  

NIKE WILL COMMUNICATE OPERATING LOCATION, DAYS, AND HOURS AT ALL TIMES

Service Information: Service communications should always be available to employees. Communications includes the following:

• Service Operations: Location, days, and hours of operations 
• Service Disruptions: Unexpected closures or changes for events

Service Communication Mediums: Service communication and information should be communicated through various mediums to ensure all employees receive necessary updates. Mediums include:

• Digital Mediums: Digital screens, website (WorkVivo), Slack, mobile apps, email & newsletters, QR codes, area TVs and kiosks
• Physical Mediums: Printed signage 

Each Nike location should determine the communication mediums to engage with employees, taking into account user activity and technological capabilities.

For more information on the accessibility of communications, please refer to the Nike Accessibility Marketing Communications Playbook 2023.pdf