BRAND
FUNDAMENTALS
Brand LIGHTING & FURNITURE
Product selection, finish choices or custom furniture and lighting is often used to enhance brand storytelling and the experience. Furnishing and lighting Nike workplaces requires careful consideration. Collaboration between brand designers, architects, lighting consultants, and the GPS design team is crucial. Ensure that selections meet the Standards Performance Requirements for the space type.
When to customize
Consider fully custom furniture and lighting only when it's a feature piece that will significantly enhance the user experience. Fully custom pieces should only be used for high-investment, high-visibility areas. Color selection and minor customizations often don't add considerable cost and may be appropriate throughout the space. Design is subject to project needs, budgets, timelines, and GPS approval.
San Francisco, USA
Lighting Examples
LA Garage, PHK
Lighting for Brand Installations
Proper illumination is important to elevate the brand storytelling. Initiate conversations early in the design process to ensure architectural and electrical plans accommodate functional art lighting.
Busan, Korea
Creative Use of Light Fixtures
Off-the-shelf light fixtures can be configured to support storytelling or a general Nike look and feel. This is a relatively simply way to make a space feel purposeful, with brand references embedded in the environment. Keep in mind how the light quality will impact the experience in the space.
Ken Griffey (left) and Dan Fouts (right), PHK, USA
Bespoke Light Sculpture
Lighting can be used in a sculptural way to create a dynamic focal point and impactful brand moment. These are a high-investment and must be used strategically to elevate the workplace. Ensure that UL listing and local code requirements are met.
Furniture
and Accessory Examples
PHK, USA
Color Selection
Thoughtful color selections that align with the brand narrative will ensure that the space is cohesive and memorable. In addition to standard color choices, many furniture makers can match Pantone or RAL color values with sufficient lead time, offering opportunities to use Nike's exact specifications. Brand and architecture teams should collaborate on furniture finishes and fabrics.
Stockholm, Sweden
Curated Objects
Sourcing unique accessories that reflect the brand and local character will add depth and interest to the space. Consider partnering with local vendors to incorporate materials and styles that resonate with the local team and culture, while staying true to the brand. Valuable, breakable, and hazardous items need to be fixed to the wall or shelf for security.
Atlanta, USA
Custom Designs
Fully customized furniture, rugs, or other pieces can create impactful and inspirational moments. Designs may come from a creative partner and be built by a separate fabricator. Because of the substantial time and financial investment, this is typically used only for high-profile spaces.