UNIVERSAL DESIGN

FUNDAMENTALS

OVERVIEW

An equal playing field begins in our workplace. It begins with us.

Universal Design is a foundational way of thinking. It’s not a checklist or set of requirements. It’s the concept of designing for a broad range of users, so everyone can participate. It’s a way to ensure that our workplace is inclusive and accessible to welcome greater diversity to the Nike family.

Our Definition of "Broad Range"

Universal Design often does not cost more. By designing for a broad range of people from the beginning, we can reduce the need for individual accommodations later. The concept was originally created by architects, but it is now used for product design, digital technology, education, and service design.

Examples

Universal Design is Good Design

Universal design is essential for 15% of the population who have disabilities (according to the World Health Organization). Excluding them from the design means excluding them from the environment.

For around 40% of the population, Universal design will enhance the quality of their experience, allowing them greater participation and more equitable experience. And universal design is good for 100% of people.

Universal Design Principles

There are seven globally adopted Universal Design Principles.

01

Equitable

Everyone benefits from the design regardless of age, status or ability.

Example:

Curb cuts and ramps are convenient for someone using a wheelchair, bike, or pushing a stroller.

Image of woman standing at a sit / stand desk to remain flexible

02

Flexibility

Accommodates a wide range of abilities and preferences.

Example:

Sit-to-stand desks can be customized to the user’s preference and height.

Black sign on white text for non-gendered bathroom

03

Simple and intuitive

Easy to understand regardless of user's experience, language, level of education.

Example:

Icons on signs provide quick information that doesn’t require reading.

04

Perceptible information

necessary information is effectively communicated to all users through multiple modes.

Example:

Subtitles in meetings or on social media videos mean that you don’t have to hear to understand the message.

Image of a Nike campus with people walking from one place to another

05

Tolerance for error

Minimize hazards and adverse consequences of accidental or unintended actions.

Example:

Graphics on glass walls provide a warning for people with low vision or who are distracted.

06

Low physical effort

Design can be used comfortably and efficiently with a minimal amount of fatigue.

Example:

Nike FlyEase sneakers are easy to get on without bending down or using your hands.

shelf image of goods and objects to portray the correct, and incorrect, way of placing and ordering objects

07

Size and space

Vertical product placement is a method used to place each type of merchandise on more than one shelf level, so things are within reach for all people.

Example:

Vertical product placement, so things aren’t too high to reach.